Web Marketing

What is Online Marketing?

Online Marketing is application of Internet and related innovations to achieve the organization's marketing goals.

Internet Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, provide info to potential customers and to reach various geographical regions and niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on client wants and needs will help a company to satisfy in fact to delight its clients better and efficiently. Building close relationships and maintaining existing customers is extremely crucial because obtaining a brand-new customer is expensive than keeping the existing consumer.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Since 85% of Internet web surfers use search engines to discover brand-new websites, search Engine marketing is essential. Research study reports show that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

Email Marketing

E-mail marketing can be used to drive sales, provide customer service and to develop close relationships with the clients. E-mail marketing is a cost efficient Internet Marketing tool and the outcomes can be quickly determined. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing service design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Due to the fact that you pay just for efficiency, affiliate marketing is run the risk of complimentary and expense reliable marketing. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense reliable way.

Banner Advertising

When its introduce for the first time in 1994, banner marketing was extremely much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfying banner marketing still considers as an efficient branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.

Publicity

Promotion has to do with developing awareness, developing trust and reliability. Online press release distribution plays the main role in this.

Search Engine marketing is essential due to the fact that 85% of Internet web surfers utilize search engines to find brand-new websites. Email marketing can be utilized to drive sales, provide consumer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites.